Jun 21
Jun 18
The Manufacture Jaeger-LeCoultre added a new model to its impressive range of legendary watches. Born from the partnership between Aston Martin and Jaeger-LeCoultre, the new AMVOX3 Tourbillon GMT is a striking watch. Inside its round black ceramic case houses the automatic Jaeger-LeCoultre Calibre 988 tourbillon movement, a high-performance movement like a super car engine, driving two time zone displays and a date. Ceramic cases resist well to scratches and are not new, but they are for Jaeger-LeCoultre. The generous high-tech case of 44 mm is water-resistant to 50 meters and has a back bezel, a crown in 18-carat pink gold, and fitted with cambered sapphire crystals. The open worked dial enables you to admire the ruthenium- coated bridges and base plate, as well as the blackened central bridge of the AP/PM indicator and the 4N gold-plated upper bridge. Rotors are made from an alloy of platinum and iridium, and its arms from carbon fibers. The design of the 323 parts and 35 jewels and the nature of the materials used not only afford fascinating glimpses, they also enhance the shock-resistance and the durability of the watch. Jaeger-LeCoultre designers truly succeeded in combining fine mechanical engineering, Haute Horlogerie, noble materials and contemporary technologies. The watch will be produced in a limited series of 300 to remain a luxury reserved for a privileged few. Price in Europe is 59,000 € ($91,000 USD) inclusive VAT. At time of writing (May 2, 2008), the AMVOX3 is still not available in the stores.
Jun 18
Ok thats it. somebody please make me the CEO of Audemars Piguet before they start making AP fragrances or sell movements to other fashion brands. the horror… sigh. i had been meaning to write about how brands were just going out of whack… but it was stuff i didn’t care about. when a brand i do care about sells out, it spurs me a little as it rankles…
real examples all … there is a 1000 over quid cologne by bugatti (NOTE: This is a car manufacturer, they know as much about fragrance as the florist knows about tuning a V8)…
giorgio armani and ralph lauren do just about everything, home products and such…
bulgari does hotels, chocolates and skin care…
oh and we have ralph lauren plus richemont watches to behold soon… yup i’ll park it next to my collection of dkny, louis vuitton, prada, fendi, hugo boss watches, most of them quartz but some with nice eta movements… (please note i do not have these watches 
mont blanc bought minerva and put minerva movements in their watches… uhm, you bought the company, why don’t you just make minerva watches? i’d wear a minerva watch with a fine movement but hell if i’d wear a mont blanc watch. well maybe i will with my mercedes benz cufflinks and tiffany and co shirt (ok these dont exist, at least i dun think so.. maybe the cufflinks do 
brands get big for doing something right, when they start doing all kinds of sh!t under their brand name that they have absolutely no right doing, their brand equity suffers don’t it or it loses some appeal, no? u’d think they’d figure that one out too yuh?
enuff for now…
well one last shot… oh limited production capacity you say… how interesting…
if they believe this is the way to keep ownership of the company IN the family… i say sell it all.
Recent Comments